INQUIRY

PROFESSIONAL HAIRCARE DEVELOPMENT

Three ways to build.
One connected partner.

Every project starts differently. You may need an efficient route from an established formula, a custom product built around a defined brief, or a complete brand and range developed from the opportunity onwards.

KOBO connects formulation, design, packaging, manufacturing and project execution around the path that fits.

START A QUICK INQUIRY VIEW DEVELOPMENT PROCESS

CHOOSE BY YOUR STARTING POINT

Begin with what you already know.

The right path depends less on terminology and more on where your project begins.

01

OEM / PRIVATE LABEL

Start proven. Move faster.

YOU START WITH
A product category or requirement.
HOW WE DEVELOP
Select from 1,000+ mature formulas, then align permitted adjustments, packaging and production.
BEST WHEN
Speed, reliability and a lower development burden matter most.
EXPLORE OEM
02

ODM / CUSTOM DEVELOPMENT

Develop around your difference.

YOU START WITH
A performance target, product brief or reference.
HOW WE DEVELOP
Create a custom formula and product specification, supported by sampling, testing direction and packaging coordination.
BEST WHEN
Differentiated performance or sensorial character is central to the product.
EXPLORE ODM
03

BRAND & PRODUCT DEVELOPMENT

Build the product and the proposition.

YOU START WITH
A market opportunity, brand idea or range objective.
HOW WE DEVELOP
Connect positioning, range architecture, formula direction, identity, packaging and manufacturing execution.
BEST WHEN
You are creating a brand, entering a category or building a strategic range.
EXPLORE BRAND & PRODUCT DEVELOPMENT

ONE CONNECTED CAPABILITY PLATFORM

Different starting points. Connected execution.

Whichever path you choose, the product is developed with its packaging, production requirements and market objective in view.

01PROFESSIONAL HAIRCARE EXPERTISE
02TREND INTELLIGENCE
03FORMULATION
04TESTING DIRECTION
05DESIGN & PACKAGING
06MANUFACTURING & QUALITY
07GLOBAL PROJECT COORDINATION

NOT SURE WHICH PATH FITS?

Start with your project, not the terminology.

Tell us what you are building, what stage you have reached and what support may be useful. We will help identify the most relevant route.

START A QUICK INQUIRY