ODM / CUSTOM DEVELOPMENT
Built around the performance your brand wants to own.
KOBO’s ODM path turns a defined product ambition into a custom professional haircare formula and specification.
Performance, sensorial experience, packaging, testing direction and manufacturing requirements are considered together from the beginning.
WHO IT IS FOR
For products that need their own reason to exist.
ODM is suited to brands with a clear consumer need, performance target, reference product, ingredient direction or market opportunity that cannot be met through a mature formula alone.
You do not need a complete technical brief for the first conversation. A clear objective or useful reference can be enough to begin.
DEFINE THE RESULT
Define the result before defining the formula.
KOBO translates commercial intent into a practical R&D direction by connecting what the product should do with the experience the user should notice.
CUSTOM FORMULATION
Differentiation has to work at every level.
Formula architecture, ingredients, texture, fragrance and application experience are developed around the intended positioning and professional or home-use context.
Each direction is considered not only as a laboratory sample, but as a product that must be specified, filled, packed and manufactured consistently.
SAMPLING, TESTING & REFINEMENT
Develop. Evaluate. Refine.
Samples are reviewed against the agreed brief. The final test plan, responsibilities and acceptance criteria depend on the formula, intended claims and destination market.
DEVELOP
Create a formula direction against the agreed brief.
EVALUATE
Review the sample through structured, useful feedback.
REFINE
Adjust the direction and define the appropriate test plan.
FORMULA MEETS PACKAGING
Product performance does not stop at the formula.
Packaging format, dispensing behavior, material compatibility and visual presentation influence the finished experience. KOBO connects these decisions early enough to reduce avoidable compromises.
DEFINE
Align consumer, performance, sensorial, market and commercial objectives.
DEVELOP
Create and evaluate an initial custom formula direction.
REFINE & TEST
Consolidate feedback and define the appropriate test plan.
INTEGRATE
Align formula, packaging, specifications, artwork and production.
SCALE & MANUFACTURE
Transfer the approved product into controlled production.
OEM OR ODM?
Mature starting point—or custom technical direction?
START WITH THE DIFFERENCE
What should your product do differently?
Share the consumer need, performance target or reference behind your idea. We will help turn it into a workable custom-development direction.
DISCUSS A CUSTOM FORMULA