INQUIRY

OEM / PRIVATE LABEL

A proven starting point.
Made relevant to your brand.

KOBO’s OEM / Private Label path gives brands access to 1,000+ mature professional haircare formulas, supported by packaging, manufacturing and quality control.

It is an efficient route for projects that do not need to begin with custom formulation from zero.

REQUEST FORMULA OPTIONS EXPLORE PRODUCT EXPERTISE

WHO IT IS FOR

A clearer route to market.

On this website, OEM / Private Label means beginning with one of KOBO’s mature formulas rather than developing a fully custom formula from zero.

01NEW BRANDS VALIDATING AN OPPORTUNITY
02ESTABLISHED BRANDS EXTENDING A RANGE
03RETAILERS BUILDING PRIVATE LABELS
04DISTRIBUTORS ADAPTING FOR THEIR MARKETS
05SALON GROUPS CREATING PROFESSIONAL LINES
PROOF / FORMULA DEPTH1,000+

MATURE FORMULAS

START WITH A MATURE FORMULA

Professional haircare knowledge already in place.

KOBO shortlists relevant options according to the product category, target user, performance direction, destination market and commercial requirements.

01 · SHAMPOOS02 · CONDITIONERS03 · MASKS04 · SCALP CARE05 · REPAIR06 · COLOR07 · PERM08 · STYLING09 · TECHNICAL SALON SYSTEMS

WHAT CAN BE ADAPTED

A mature formula does not mean a generic product.

KOBO clarifies what is practical without compromising formula stability, compatibility or production feasibility.

01SENSORIAL DIRECTION
02FRAGRANCE
03PRODUCT APPEARANCE
04PACKAGING SELECTION
05ARTWORK EXECUTION

Permitted adjustments depend on the selected formula and project requirements.

PACKAGING & PRESENTATION

The formula is only one part of the product.

KOBO supports packaging selection, component sourcing, decoration options, artwork coordination and compatibility review. The objective is to connect the intended positioning with a format that can be produced reliably.

EXPLORE BRAND & PRODUCT DEVELOPMENT

FROM SELECTION TO PRODUCTION

Five practical stages.

VIEW FULL DEVELOPMENT PROCESS
01

DEFINE

Confirm the category, market and performance direction.

02

SHORTLIST

Identify relevant mature formulas and packaging routes.

03

SAMPLE

Evaluate options and confirm permitted adjustments.

04

SPECIFY

Finalise the formula, packaging, artwork and project requirements.

05

MANUFACTURE

Move through production, quality control and delivery coordination.

PROJECT-SPECIFIC BOUNDARIES

Formula adjustments, sampling, MOQ, formula use, exclusivity, testing, timing and market-specific documents depend on the selected product and project scope. These details are confirmed before the relevant work begins.

EXPLORE FAQ

START WITH A CATEGORY

Have a product category in mind?

Tell us the product type, target market and result you want to create. We will help identify the most relevant mature-formula options.

REQUEST FORMULA OPTIONS