01
HAIR & SCALP CARE
Daily care and targeted routines built around cleansing, conditioning, scalp comfort, moisture, color maintenance and manageability.
SHAMPOOCONDITIONERHAIR MASKSCALP ESSENCELEAVE-IN CAREHAIR OIL
PRODUCT EXPERTISE
A complete professional haircare universe.
From scalp care and repair to color, perm and styling, KOBO develops products around real performance needs, sensorial experience and market opportunity.
Begin with one product. Build a connected range.
1,000+MATURE FORMULAS
5CORE EXPERTISE AREAS
OEM · ODM · BRAND DEVELOPMENTWAYS TO WORK WITH KOBO
FORMULA EVALUATION
Performance starts with what is in the jar.
Samples are assessed through texture, application and finished-product performance before a direction moves forward.
START WITH THE NEED
Develop around what the hair, scalp or stylist needs.
Products should work as part of a wider routine. KOBO connects formula performance, application, texture and finish across the complete product system.
01SCALP BALANCE
02MOISTURE
03DAMAGE REPAIR
04COLOR PROTECTION
05CURL DEFINITION
06VOLUME & HOLD
CORE EXPERTISE
Five areas. Many ways to build.
Selected formats show the breadth of possibility; they are not an exhaustive catalog.
02
TREATMENT & BOND REPAIR
Intensive and maintenance products developed around strength, smoothness, porosity, softness, shine and protection for stressed hair.
REPAIR MASKBOND-SUPPORT TREATMENTLIQUID TREATMENTLEAVE-IN PROTECTORSERUMSALON SYSTEM
03
COLOR, PERM & TECHNICAL
Professional systems in which formula performance, processing conditions, packaging, instructions and aftercare must work together.
COLOR CREAMLIGHTENERDEVELOPERPERM SYSTEMSMOOTHING SYSTEMSERVICE CARE
04
STYLING, TEXTURE & CURL
Textures, hold levels and finishes developed around application, control, flexibility, restylability and the result seen and felt in the hair.
GELSTYLING CREAMTEXTURE SPRAYCURL CREAMMOUSSEHEAT PROTECTIVE SPRAYSERUM OILFINISHING SPRAY
05
MEN’S GROOMING
Connected hair, scalp, styling, shave and beard-care products with professional credibility and a clear sensorial identity.
MEN’S SHAMPOOSCALP TONICPOMADEPASTECLAYBEARD OILSHAVING CAREAFTER-SHAVE BALM
FORMAT AS INNOVATION
Sometimes the difference is how the product is delivered.
A distinctive format can improve dosage, portability, application and product experience. Feasibility depends on the formula, packaging, production volume and destination market.
01AMPOULES
02CAPSULES
03SINGLE-DOSE FORMATS
04DUAL-PHASE LIQUIDS
05WATERLESS POWDERS
06SALON KITS
07TRAVEL SYSTEMS
DUAL-PHASE GLOSS HAIR MIST
Lightweight conditioning and shine in a shake-to-activate format.
MULTI-MOLECULAR HYALURONIC HAIR MASK
An intensive moisture direction with a distinctive ingredient and format story.
STARCH-BASED DRY SHAMPOO
A waterless refresh concept developed around oil absorption and clean application.
ANTI-GRAVITY STYLING GEL
A high-hold direction balancing structure, clarity and long-lasting control.
BUILD THE RIGHT RANGE
One hero product—or a connected system.
KOBO helps give every product a clear role without adding unnecessary SKUs. The right answer may be one differentiated product, a focused routine or a complete collection.
01HERO PRODUCT
02FOCUSED ROUTINE
03SALON + HOME CARE
04CATEGORY COLLECTION
05FULL BRAND SYSTEM
ADJACENT CAPABILITIES
Selected categories beyond haircare.
Where they support a coherent brand or retail opportunity, KOBO can also develop selected personal-care and pet-care products, including body care and coat-care directions.
START WITH THE PRODUCT NEED
What should your next product do?
Tell us the category, performance need or reference behind your idea. We will help identify the right mature-formula, custom-development or full product-development route.
DISCUSS A PRODUCT IDEA